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G Guardian Sport · 4 h ago Follow Football

Billions in revenue proves Fifa right on the World Cup – but only on things it cares about

Image: Guardian Sport

The 2026 edition of the tournament brought in untold amounts of money to Gianni Infantino’s governing body The total hasn’t entirely stopped rising yet, still clicking away towards a final tally. Still, Fifa has already announced that it surpassed its own lofty revenue projections for the 2026 World Cup, bringing in $15bn, significantly more than anticipated. It appears that a third of that total – $5bn – came from ticket sales and hospitality alone, per reporting from the Times . That would mean direct income from the matchgoing fans came in five times as high in the United States, Canada…

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