Disney and Adobe Announce Multiyear Generative AI Partnership
Disney and Adobe have formed a multiyear strategic alliance to develop proprietary, artist-led generative AI models. The partnership, announced at the Adobe MAX conference, aims to support Disney's creative teams and production pipeline.
The Walt Disney Company has entered into a multiyear strategic alliance with Adobe to collaborate on a range of emerging technologies, including responsibly developed artificial intelligence. Announced at Adobe's MAX conference, the partnership establishes Adobe as an official AI innovation partner for Disney.
Under the agreement, the companies will build proprietary and artist-led generative AI models designed to support Disney's production pipeline. Some reports note the collaboration is intended specifically to assist Disney's creative teams with new tools.
The alliance builds upon previous work between the two companies. Further details regarding the rollout and specific applications of the new AI tools across Disney's projects were not detailed in the initial announcements.
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