Hello Kitty Maker Ends Partnership With Japanese TV Drama Following China Backlash
Sanrio apologized and terminated its commercial association with the Japanese television series Vivant. The decision came after the show faced a heated backlash and outcry in China regarding its portrayal of Chinese agents.
The company behind the Hello Kitty franchise has officially cut ties with a Japanese spy show following a significant public outcry in China. Sanrio ended its merchandise collaboration with the television drama Vivant after the series drew heated criticism from Chinese audiences and officials.
The controversy arose because the television drama depicted ruthless Chinese agents. Following the backlash, this portrayal was labeled by China as a deliberate smear against the country.
In response to the intense reaction, the company issued an apology and chose to terminate its commercial association with the programme. Future developments regarding the fallout from the controversy were not specified in the reports.
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