Ford Introduces New Privacy Promise Regarding Customer Driving Data

Ford has introduced a new privacy promise aimed at assuring customers that their vehicle data remains secure with the company. As part of this explicit commitment, the automaker vowed never to sell customer driving data to third-party data brokers.

This move is designed to set the company apart from competitors. Several rival automakers have previously faced regulatory and legal blowback for sharing similar customer information.

Alongside the new promise, the company also provided explanations regarding how and why it utilizes customer data. Further details on the implementation of these privacy measures were not specified in the reports.