Netflix Launches New AI-Powered Discover Feature for TV Recommendations
Netflix is introducing an AI-powered feature called AI Discover on TVs to help indecisive viewers choose what to watch. The rollout comes as the company experiences a slide in viewer engagement over recent quarters.
Netflix is launching a new tool designed to assist users in finding something new to watch when they struggle to make a decision. The feature, branded as AI Discover, is debuting on televisions on Tuesday, November 3.
The streaming platform is turning to artificial intelligence as it seeks to address a slide in viewer engagement seen in recent quarters. The company is describing this new offering as a 'Test Kitchen' aimed at tailoring recommendations specifically for individual viewers.
As the feature rolls out, it marks the first AI-branded content recommendations tool introduced by the platform on TV screens.
Turkrazzi roundup · from 2 sources
